Discover how a clear messaging strategy helps wellness brands stand out, build emotional connection, attract clients, and support long-term growth.

Learn how wellness business owners can grow without selling out by using messaging strategies, brand voice guidelines, and audience insights instead of surface-level marketing.

Explore the Sage brand archetype in wellness marketing, how archetypes shape consumer behavior, and how brands build trust through clarity, wisdom, and education.

One of the most fascinating brand archetypes to work with is the Lover Brand Archetype.

Learn what tools brand and messaging strategists use, from research and measurement to organization, collaboration, and presentation, and how they inform brand positioning.

Brands that embody the Hero archetype are often associated with bravery, courage, and determination.

Learn how wellness founders can identify their true competition, clarify their frame of reference, and position their brand with accuracy before messaging or marketing.

Astrology offers a roadmap to uncovering deeper layers of self-awareness, aligning our true nature with the image we project to the world.

Storytelling is a powerful way to connect with your audience and communicate the essence of your brand.

The Innocent brand archetype is one that it taps into our desire for a simpler, more pure world.

The right brand colors is crucial for your brand's success. They create an emotional connection with your audience and so much more.

A brand platform is a foundational document that should underly everything your business does. Not to be confused with your brand guide.

Learn how to use brand research to make communicating with your audience easier and more effective.

A list of brand archetypes with Black people as examples of Carl Jung's 12 brand archetypes.

It’s important not to confuse the terms branding and marketing. They are both strategic activities that will determine the success of your..

Notoriously counterculture, an Outlaw brand can be quite the rebel with a propensity for breaking the rules.

Build brand loyalty for repeat customers that cost less to market to, spend more, and buy more frequently.

A communications-based audit assesses the state of your brand and the communications from it.

A brand story is a narrative meant to gain an emotional reaction from your potential clients.

Learn how to determine if primary target audience and if they are the right target audience for you.