The messaging strategy for your wellness brand is where everything becomes actionable for creating content.

Your audience persona exists to guide real-time decision-making. For every piece of content you write, every offer you structure, and every email you send, keep your persona open in another tab for active use while writing for your brand.

Your brand voice guidelines don't exist to judge your work. They exist to speed it up and sharpen it so you're not reinventing your brand's personality every time you need to say something.