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The Branding Menagerie
A thoughtfully assembled treasure trove of branding insights
Engine Guides


How to Create Marketing Content That Attracts Clients Using Your Messaging Strategy for Your Health & Wellness Business
The messaging strategy for your wellness brand is where everything becomes actionable for creating content.

Vanessa Matthew
Dec 13, 20258 min read
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How to Turn Your Audience Persona Into Content That Attracts Clients to Your Wellness Business
Your audience persona exists to guide real-time decision-making. For every piece of content you write, every offer you structure, and every email you send, keep your persona open in another tab for active use while writing for your brand.

Vanessa Matthew
Dec 12, 20254 min read
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Using Your Brand Voice Guidelines as Decision-Making Tools to Attract More Clients to Your Health & Wellness Business
Your brand voice guidelines don't exist to judge your work. They exist to speed it up and sharpen it so you're not reinventing your brand's personality every time you need to say something.

Vanessa Matthew
Dec 11, 20253 min read
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