Verbal Brand Strategy Tools
Brand strategy documents in minutes. Ideal for businesses that have never documented their strategy, delivering clear audience insight and messaging direction without months of research.
Messaging Oracle™ Engines
Messaging Strategy Engine™
For an audience-centered, AI-enhanced messaging strategy that includes an audience persona and brand voice guidelines, built from proven patterns of how people in your market think, decide, and respond, delivered in under 15 minutes, with lifetime access to a comprehensive Implementation Knowledge Library, with easy-to-follow, step-by-step guidance on using the elements of the verbal brand strategy.
US $9,997.00
13 Discovery Questions | 1 Result (est. 24 pages) | 1 Refinement Opportunity
Gumroad used for payments and Engine Access Link to Discovery Questions. Payment options available. All sales are final due to instant digital access.
Expression Architect Engine™
For audience-centered, strategy-driven, AI-enhanced brand voice guidelines built from proven patterns of how people in your market think, decide, and respond, delivered in under 5 minutes for consistent communication with lifetime access to a comprehensive Implementation Knowledge Library, with easy-to-follow, step-by-step guidance on using the elements of your brand voice guidelines.
US $3,597.00
13 Discovery Questions | 1 Result (est. 3 pages) | 1 Refinement Opportunity
Gumroad used for payments and Engine Access Link to Discovery Questions. Payment options available. All sales are final due to instant digital access.
Audience Intel Engine™
For audience-centered, strategy-driven, AI-enhanced psychographic audience personas built from proven patterns of how people in your market think, decide, and respond, delivered in under 5 minutes that can guide content and marketing decisions, with lifetime access to a comprehensive Implementation Knowledge Library, with easy-to-follow, step-by-step guidance on using the elements of your brand voice guidelines.
Most brands serve three to five distinct audience cohorts, each requiring its own persona.
US $4,597.00
13 Discovery Questions | 1 Result (est. 12 pages) | 1 Refinement Opportunity
Gumroad used for payments and Engine Access Link to Discovery Questions. Payment options available. All sales are final due to instant digital access.
Messaging Oracle™ Intelligence Reports
The Arch-Enemies Report
This report names nine (9) antagonists for your audience that your brand should exist to dismantle, based on custom AI-automated audience research, mapped across external, internal, and philosophical arch-enemies, written in your ideal brand voice, and ready to use in marketing immediately.
US $447.00
13 Discovery Questions | 1 Result | 1 Refinement Opportunity
The Hidden Barriers Report
This report reveals the blind spots most brands miss, the core pain points, unspoken objections, and emotional fears that shape buying behavior. You receive a personalized, ranked breakdown of these factors, along with guidance for understanding each section of the report.
US $327.00
13 Discovery Questions | 1 Result | 1 Refinement Opportunity
Messaging Oracle™ AI Voice Tools
The AAVE Soul Shield
This is the custom, copy-paste instruction you can share with AI tools to train AI to write persuasive content that honors AAVE, so that your marketing content converts with energy, a cultural voice, and psychological precision that works with Claude, ChatGPT, or any tool that accepts custom instructions.
US $27.00
The Esoteric Shield
This is the custom, copy-paste instruction you can share with AI tools that stops AI from secularizing your spiritual brand voice. It trains AI to work within your metaphysical framework, not around it. Works with Claude, ChatGPT, or any tool that accepts custom instructions.
US $17.00
The Authenticity Shield
This is the custom, copy-paste instruction you can share with AI tools to train AI to write in your actual voice—textured, grounded, human. Works with Claude, ChatGPT, or any tool that accepts custom instructions. Perfect for anyone tired of AI generated content sounding like AI wrote it.
US $17.00
What People Are Saying
JOHN MAPLE,
OWNER | HERBAL HABITS
The messaging I received for Herbal Habits was shockingly accurate, capturing my vision, values, and the real health challenges my customers.
TAMARA FARRELL,
OWNER | INDIGO BEAUTY
I’ve always envisioned building something much bigger with my work, and this audience persona gave me clarity and certainty I hadn't had before.
STEPHEN WHITE,
OWNER | THE HAIR SIREN LLC
I was honestly shocked by how accurate and refined the messaging strategy was. It sounded exactly like my ideal clients.
Messaging Oracle™ Free Guides
A Guide to 5 Messaging Mistakes that Make Your Business Sound Like Everyone Else
A Guide to Clarifying Your Target Audience to Amplify Your Marketing Results
The Starter Guide to Making Your Brand Voice Intentional So Every Message Drives Results
Shop Brand & Messaging Books
Below are branding and messaging books, with their Amazon affiliate links, that gave me the most comprehensive understand of the subject matter.
Forging an Ironclad Brand by Lindsay Pedersen
This book is one of the few that provides practical approaches, rather than theory, to brand strategy and message development. She makes abstract concepts clear, with comprehensive messaging frameworks designed for entrepreneurs, business leaders, and marketers who aspire to elevate their brand and engrain it into the hearts and minds of their audience.
Obviously Awesome by April Dunford
This book is a masterclass in positioning, transforming the complex process into an accessible and actionable strategy. This book dives deep into the core of positioning, helping you to understand how to make your brand stand out to its audience. With practical tools and insightful examples, this book is a must-read for those who want to elevate their market presence.
Branding: In Five and a Half Steps by Michael Johnson
This is one indispensable manual for anyone looking to understand the art and science of branding. Stripping back the complexities of brand creation, Johnson offers a clear and concise methodology that guides readers through the process of building a distinctive brand. This book stands out with its unique "half step," focusing on strategy before creative execution, ensuring that every aspect of branding is intentional and impactful.
Building Brand Experiences by Darren Coleman
This book is an indispensable manual for anyone looking to understand the art and science of branding. Stripping back the complexities of brand creation, Johnson offers a clear and concise methodology that guides readers through the process of building a distinctive brand. This book stands out with its unique "half step," focusing on strategy before creative execution, ensuring that every aspect of branding is intentional and impactful.
Building a StoryBrand by Donald Miller
Miller offers a transformative approach to marcom, centered around the power of storytelling, introducing the StoryBrand framework to create compelling brand messages that engage and resonate with people. This book teaches you ways to clarify your message, eliminate confusion, and connect with your audience on a deeper emotional level, ensuring that your marketing isn't just heard, but is also impactful.
Archetypes in Branding by Margaret Hartwell & Joshua C. Chen
Time to dive into the universal narratives and the timeless power of archetypes that are woven into branding strategies. This reference guide offers details of each archetype, showing how it can shape brand narratives and foster deep connections with audiences. By integrating psychological insights into branding efforts, the toolkit equips brands with the ability to craft identities that resonate on a profound level.
Buyer Personas by Adele Revella & Pam Ward
This book dives into the methodical process of creating detailed buyer personas, providing you with the tools to uncover the real expectations and motivations of your audience. Revella’s expertise will guide you in aligning your marketing strategies with actual the needs of your audience, enhancing engagement and dramatically boosting your business’s success rate.
Awakening the Heroes Within by Carol S. Pearson
This book explores the psychological archetypes that reside within us all, shaping our behaviors, beliefs, and interactions. Pearson's book offers a deep dive into 12 universal archetypes, such as the Sage, Explorer, and Lover, providing insights into how these archetypes can serve as brand guides. By identifying and embracing these archetypes, you can uncover their inherent potential for your brand.
Sales Differentiation by Lee Salz
The concept of sales differentiation is centered around the idea of distinguishing one's offerings and approach in a crowded market. This is directly applicable to messaging. Topics covered include value proposition, market understanding, competition analysis, communication strategy, and consistency. By applying these principles, you can learn to craft a brand that communicates unique value and resonates with others.
Beloved Brands by Graham Robertson
Beloved Brands is a comprehensive guide to creating brands that not only capture attention but also win over hearts. This playbook delves into the strategic thinking behind some of the most cherished brands in the world, offering practical insights and actionable steps for building a brand that resonates deeply with consumers. This book empowers you to transform your brand into a beloved icon in its industry.
Strategic Brand Management, 5th Ed by Kevin L. Keller, V. Swaminathan, A. Parameswaran, Isaac C. Jacob
Unlock the secrets of building and sustaining strong brands with the 5th Ed of Strategic Brand Management, introducing the latest research, strategic insights, and real-world applications to help you navigate the complexities of brand management. The authors delve into the crucial elements of brand equity, providing strategies to ensure consistency, relevance, and differentiation in a competitive marketplace. Rich in frameworks and case studies, this book is an indispensable resource for marketers, business students, and professionals seeking to leverage brand power to achieve long-term success and a robust competitive edge.
Automation Tools
Here’s a curated list of business tools loved and sued and their affiliate links.
SmarterQueue is a game-changer for anyone looking to streamline their social media management. With its ability to automate the repetition of the same post, you can set up your evergreen content once and let it run on a schedule without lifting a finger.
The platform makes it easy to manage multiple social media accounts, track analytics, and ensure your content reaches your audience consistently. It’s the perfect tool for anyone who wants to maintain an active online presence with minimal effort.
Get Response, Sprout Social, iContact, MailChimp, and Constant Contact are all email automation clients I have used in the past. And for my business, I considered trying all platforms and actually used MailChimp for quite some time. But, more recently, I decided to subscribe to ActiveCampaign after it was referred to me by one of my former marketing professors.
So If you are like me, wanting an enterprise-level email marketing automation system without the price tag, ActiveCampaign may be the right email marketing automation tool for you.
Gumroad makes it simple to sell and share digital products without getting stuck in all the extra steps. When someone buys from me, they get instant access, and I don’t have to worry about sending files or tracking payments. It runs in the background so I can focus on creating, not managing. That kind of automation saves me time, keeps things professional, and makes sure my products are always delivered the right way. If you’ve been looking for a tool that handles the heavy lifting so you can stay focused on your work, Gumroad is the one to use. If you’re ready to make selling your own digital products this easy, get started with Gumroad today.