Using Your Brand Voice Guidelines as Decision-Making Tools to Attract More Clients to Your Health & Wellness Business

With brand voice guidelines, your brand can now exude its personality in the most strategic and intentional ways. Spirit-led. Brand voice guidelines are rooted in brand archetypes, which reflect the classification of souls and what certain spirits come into this 3D world for and to do. 

Therefore, when you use brand voice guidelines rooted in archetypes from Messaging Oracle™ for your marketing content, you're taking the time to inject life into your brand's content so that it may resonate deeply with others. 

But with brand voice guidelines in hand, you might be asking, "Where to start?"

Treat your brand voice guidelines like a decision-making tool that you pull up in front of you before you start writing content for your brand, either to review on your computer screen, print out for review, or use with an AI tool. 

Use it so that your content maintains the same personality every time, giving your audience the consistency that doesn't just come from posting consistently, but showing up with a consistent brand voice. When real marketers talk about consistency, we're talking about both.

What Your Brand Voice Guidelines Actually Contain

Your guidelines break down into six core elements.

• Voice defined explains the foundational personality of your wellness brand, the consistent through-line that shows up no matter what you're talking about.

• Voice traits name the specific qualities that make your voice recognizable, the characteristics that separate your wellness brand from everyone else saying similar things.

• Voice mechanics get into the structural details of how you write—sentence patterns, rhythm, the way your brand builds momentum or creates pauses.

• Your tone map shows how your brand voice shifts depending on context, because a brand doesn't speak the same way when it's being supportive versus when it is calling something out.

• Tone calibration helps you to know when you've hit the mark, when you've pulled back too much, or when you've pushed too far with your brand voice when writing content.

• And humor defines how you introduce levity without undercutting your message or alienating your audience.

Each element serves a function. None of them are just in your brand voice guidelines to sound impressive.

Reference Your Brand Voice Guidelines for Your Wellness Practice

The guidelines serve as a reference so you or your team can create content for your brand, being intentional about how the brand should sound, with tone and style chosen to resonate with the audience's emotional and behavioral patterns.

For example, if you're creating content to reassure someone who's feeling stuck, you should look at your tone map to determine how you should come across when being supportive and reassuring. In essence, look at your document to identify the emotional stance required of your brand and how the sentence structure shifts. Then you write from that place.

After writing, compare your copy against the guidelines. Ask:

• Does this feel like my brand?

• Does it reflect the emotional tone and style we've defined?

Adjust where your content is drifting, as these guidelines are your guardrails. If something feels off when you read it, the guidelines will certainly help you figure out what, why, and fix it.

And if you're using AI to write, you can, and very much should, share your brand voice guidelines with the AI tool so that it's not generating content that sounds like every other AI-generated post. Your guidelines turn generic output into something that actually sounds like you.

Where Brand Voice Shows Up Beyond Words

Visuals, graphics, and even the structure of emails or social media posts for a wellness brand can also reflect brand tone. Warmth might be reflected in friendly images or approachable formatting, while confidence might be conveyed through bold headlines or direct CTAs. Your voice isn't just what you say. It's how you present it, how you frame it, and how you invite people to engage with it.

For example, a brand that's precise and structured might use clean layouts with a clear hierarchy. A brand that's energized and possibility-driven might use dynamic visuals and rhythm that pulls people forward. The guidelines inform all of it because voice isn't isolated to copy. It's the full experience of how your brand shows up.

So, keep your guidelines close. Use them often. Let them do the work they were built to do.

Now, if you are reading this and you don't have Brand Voice Guidelines yet, what are you waiting for?

GET YOUR GUIDELINES