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The Branding Menagerie
A thoughtfully assembled treasure trove of branding insights
How To Tell Your Company’s Brand Story
A brand story is a narrative meant to gain an emotional reaction from your potential clients.
Team
Dec 29, 20202 min read
How to Identify Your Primary Target Audience
Learn how to determine if primary target audience and if they are the right target audience for you.
Vanessa Matthew
Nov 24, 20203 min read
What To Do Before Using Email Marketing
Emails may be easy to send, but you can screw yourself over if you start sending them out without being strategic in your approach.
Vanessa Matthew
Oct 29, 20203 min read
How You Should Approach Your Social Media Marketing Plan
Your social media plan should be an extension of your marketing plan. Clear goals and measurable objectives are crucial to creating it.
Vanessa Matthew
Sep 3, 20203 min read
Using Group Dynamics and Community Identities to Grow Your Business
Group affiliations give people their social and community identity. Understanding this will help you to create targeted messaging.
Vanessa Matthew
Aug 5, 20202 min read
How To Market Your Business Like The Pros
No matter how long you've been in the industry, you've got to market yourself well. Here's how.
Vanessa Matthew
Aug 1, 20203 min read
How to Create Sales, Onboarding, and Service Processes that will Wow Clients
Learn how to delight your clients by implementing processes in your business that will facilitate delightful client moments.
Vanessa Matthew
Mar 10, 20205 min read
7 Genius Ways You Can Put A Stop To Tanking Your Email Marketing Efforts
How do you lower the chances of your email landing in a dreaded spam or promotions folder? You follow these email marketing best practices.
Vanessa Matthew
Feb 24, 20204 min read
The Most Common Email Mistakes and How Best to Gracefully Avoid Them
Once you send an email, that is it. You can't correct it afterward. Follow these steps to catch typos in your emails before they're shared with the public.
Vanessa Matthew
Dec 27, 20193 min read
ActiveCampaign Review: Marketing Automation On Another Level!
ActiveCampaign is excellent for businesses watching their budget. Here's what you need to know about this user-friendly SAAS.
Vanessa Matthew
Dec 19, 20194 min read
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